Celebrating the runner in all of us.
We are PROOF.

Through running, we believe every step taken is one of a kind towards triumph, against adversity, a celebration of resilience, and a testament to the limitless potential within us all. We all have something to prove. To ourselves, first and foremost, and with enough time this proof extends to the outside world.

A place for the everyday runner

We noticed that the running world often centers on competition, overlooking the personal journeys that truly matter to everyday runners. For many, running is about well-being and growth, not just chasing speed or medals. Yet, too often, these runners feel left out, without a sense of connection or belonging.

Celebrating every runner's journey

At PROOF, we believe running is more than just a sport—it’s a path to personal growth. Our vision is to build a global network of empowered individuals who share a passion for running, supporting each other in their unique journeys. We’re creating a space where every runner, regardless of pace, age, or experience, feels supported, inspired, and part of a community that collectively contributes to a healthier, more vibrant world.

Redefining the meaning of success

Whether you're a seasoned marathoner or just taking your first steps. PROOF is here to champion your unique journey and celebrate each step taken. Together, we can redefine what success in running means and build a community that thrives on a shared love for the sport, no matter when you started.

PROOF’s founders are experienced designers. They work on shaping the brand by aligning design with the written storylines, balancing objectives with opportunities, purpose with personal experiences, and vision with visual elements.