
PROOF NYC • RUN COACHING & NUTRITION
Put in the work.
Keep the proof.
Personal coaching built on accountability, smarter pacing, and the quiet confidence that comes from doing the work.
Start a conversationTHE WORK
The work leaves evidence.
Every controlled mile, honest check-in, and patient decision becomes proof. We build the habits and race skills that let you trust yourself when it counts.

NYC · IN MOTION
Real people.
Real miles.
Proof is built in the moments between the start and finish—the check-ins, shared effort, patient pacing, and people who help you keep moving.
NEXT EVENT
01PROOF RUNNING CO. · COMMUNITY
PROOF Bagel Run - The Return
Your favorite bagel run is back, and we’re ready to launch from Sofia’s soon.
View event detailsPROOF EVENT
NYRR 18M Training Run
COACHING
26.2A clear plan.
A coach in your corner.
Personal remote coaching, purposeful feedback, and optional guided runs in NYC—built around accountability, pacing, confidence, and smarter race execution.
Explore coachingMEET THE COACHES
HABITS → 26.2The next good decision.VIEW PROFILE →Founder + Running Coach
Marco Moreno
Accountability, pacing, confidence, and calm race-day execution—grounded in a life rebuilt through running.
M.S. CLINICAL NUTRITIONTRAIN YOUR GUT.RUN FOR LIFE.VIEW PROFILE →
Running Coach + Registered Dietitian
Alba Pllana
Personalized running, nutrition, hydration, and gut-training guidance from a coach who knows it all depends.

MOVING.
MEET YOUR COACH
Proof is personal.
So is the coaching.
Proof was built from Marco’s own experience rebuilding his life through healthy habits and running. Progress rarely comes from one heroic day. It comes from showing up, staying patient, and making the next good decision.
That’s how Proof coaches: honest support, practical strategy, and accountability without judgment. Whether you’re chasing your first finish or trying to stop blowing up at mile 18, we’ll build a better way forward.
FROM THE JOURNAL
Notes from
the work.

August 28, 2026 · 5 min read
Easy Should Feel Easy
The patient miles are not filler. They are where durability, confidence, and good judgment begin.
Read article →
August 20, 2026 · 6 min read
The Long Run Is Practice
Use the long run to rehearse patience, fueling, and the decisions you want available late in the race.
Read article →
August 12, 2026 · 4 min read
Proof Point #001 - Hello, World!
Welcome to PROOF PROOF wasn't built to create faster runners. It was built to create people who believe they're capable of more than they thought possible. Running just happens to be the vehicle. Whether your goal is your first 5K, a Boston Qualifier, or simply feeling healthier than you did last year, the process is the same: show up, stay curious, and keep moving. We don't believe in perfect training plans. We believe in consistent ones. We don't believe every run needs to feel amazing. We believe every run teaches you something. At PROOF, pace matters less than progress. Community matters more than competition. And the finish line is never the only goal. Because every mile is another piece of proof that you're capable of more than you thought. Takeaway: Keep moving. The proof will follow.
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